While working in NYC, Mountain Dew needed fresh, rural imagery that was difficult to capture in the concrete jungle. An opportunity arose that allowed me to travel to Houston, TX, and capture some assets that could be used as evergreen content.

 

As a native Houstonian who knew her way around both the city and the surrounding areas, I presented and demonstrated different landscapes and concepts we could shoot that would perfectly capture the brand’s aesthetic.

 

The weekend shoot was a huge success. The collection of shots was used for organic and paid media throughout the year.