Pure Leaf Iced Tea was looking to create a compelling video piece for National Iced Tea Day. The goal of the video was to leave the viewer craving Pure Leaf Iced Tea. Beautiful, close-up shots of the golden liquid being poured into a glass were captured from different perspectives to encapsulate the elevated quality of the product.

 

I conceptualized, storyboarded, and worked closely with the videographer and editor to execute the right compilation of shots and sound effects.