Sierra Mist was working on rebranding its product and needed to get its current product off the shelves as quickly as possible. A three-month paid social push was planned, and new concepts were developed every two to three weeks. It was important to portray Sierra Mist as the refreshing beverage, bursting with flavor, that you had to have on a hot summer day.

 

I worked closely with a writer to develop and pitch concepts internally and to the client. I planned and led photoshoots, and edited and produced images, gifs, and cinemagraphs.