20TH YEAR ANNIVERSARY CAMPAIGN
2023 marked the Texas Rollergirls' 20th anniversary. The Texas Rollergirls are a flat-track roller derby league in Austin, TX that includes four home teams and two travel teams. The Texas Rollergirls are the originators of the fast-growing sport.
To celebrate this milestone, a logo lock-up and season campaign design were developed.
LOGO EVOLUTION
The primary logo
20th year logo evolution
The logo was simplified by removing the skater from the circular framing. The number 20 takes front and center, emphasizing their 20th year. To make it stand out further, a gradient, incorporating the colors of all four home teams, was designed to fill in the space.
SEASON POSTER
HOME PAGE GRAPHIC
SOCIAL
The Texas Rollergirls' home team season for this year began in April and ended in July. They hosted monthly home team games. Social assets were designed for each game to boost awareness and ticket sales.
